As a successful professional photographer, Ruby Muza has a great sense of style and amazing images to work with. Her vibrant and sensitive personality makes her a great photographer, committed to catching the inner – and outer – beauty, character, and spark of her subjects.
Her branding needed to reflect this, yet be subtle enough to let the images speak for themselves. Ruby’s signature style prompted us to go with an actual Muza signature, paired with a simple yet sophisticated typeface. The result is a logo that works for printed letterhead, cards, brochures, and other marketing collateral yet lends itself to subtle, classy animation for web applications. With a palette of colors and textures that enhance any of Ruby’s stunning photos, the logo and overall brand identity is flexible enough to present Ruby’s style without overshadowing the images.